Create, manage, and grow brand presence across social media platforms. Grouped with marketing managers, who plan and direct marketing policies and programs, identify potential customers, and monitor trends that signal demand for new products and services.
Pay
$38,650
Lower reported wage
—
Not available in our data
$102,040
Upper reported wage
Annual U.S. salaries. Actual pay varies by location, employer, and experience. The lower and upper figures do not represent starting and senior salaries.
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U.S. career guide. Program, employer, and state requirements can differ.
About this data
No 'Social Media Manager' SOC. Most often 11-2021 Marketing Managers ($161K median) or 13-1161 Market Research/Marketing Specialists ($77K median). Pay varies widely depending on which mapping applies, so the salary range shown here is not taken from either SOC.
Annual median review, October 27, 2026: The stored BLS occupation includes a broader population than this specialty, title, or credential. No separate annual median for this role has been verified in the reviewed source, so the broader occupation median is not presented as its own. Sources: https://www.bls.gov/oes/2025/may/oes_stru.htm . Existing employment and projection figures were not refreshed.
SOC 11-2021BLS EP 2025-35Verified 2026-04-28View on BLS
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