GraduateSmart
GraduateSmart
Marketing strategy and consumer behavior. Prepares students to develop consumer audiences and manage the movement of products from producers to consumers. Coursework covers buyer behavior, marketing research, demand analysis, pricing, campaign and strategic planning, market segments, advertising, sales operations, retailing, and consumer relations.
3
Careers
731
Schools
1
CLEP exams
A related degree route; combine it with research, analytics, internships, and progressively responsible work.
A relevant foundation; add audience research, writing, analytics, and campaign examples.
Direct business foundation; add consumer research and real briefs.
Brand Strategist
Central Baptist College
Private UniversityConway, AR · $21,330/yr · 63% admit
Crowley's Ridge College
Private UniversityParagould, AR · $16,670/yr
Bryan University (AZ)
For-Profit CollegeTempe, AZ · $12,219/yr
Western New England University
Private UniversitySpringfield, MA · $47,820/yr · 88% admit
La Sierra University
Private UniversityRiverside, CA · $37,710/yr · 92% admit
Menlo College
Private UniversityAtherton, CA · $53,630/yr · 68% admit
Mount Saint Mary's University
Private UniversityLos Angeles, CA · $49,564/yr · 73% admit
Woodbury University
Private UniversityBurbank, CA · $47,056/yr · 82% admit
University of Bridgeport
Private UniversityBridgeport, CT · $35,760/yr · 83% admit
University of New Haven
Private UniversityWest Haven, CT · $47,332/yr · 60% admit
Post University
For-Profit CollegeWaterbury, CT · $16,327/yr
Flagler College
Private UniversitySaint Augustine, FL · $29,900/yr · 81% admit
Full Sail University
For-Profit CollegeWinter Park, FL · $26,906/yr
Southeastern University
Private UniversityLakeland, FL · $32,950/yr · 53% admit
Point University
Private UniversityWest Point, GA · $24,000/yr · 44% admit
Brenau University
Private UniversityGainesville, GA · $34,027/yr · 88% admit
Piedmont University
Private UniversityDemorest, GA · $31,700/yr · 93% admit
Thomas University
Private UniversityThomasville, GA · $11,640/yr · 38% admit
Young Harris College
Private UniversityYoung Harris, GA · $32,305/yr · 63% admit
Aurora University
Private UniversityAurora, IL · $29,170/yr · 81% admit
Columbia College Chicago
Private UniversityChicago, IL · $34,088/yr · 89% admit
Concordia University-Chicago
Private UniversityRiver Forest, IL · $37,488/yr · 93% admit
Greenville University
Private UniversityGreenville, IL · $32,200/yr · 98% admit
Illinois Wesleyan University
Private UniversityBloomington, IL · $57,704/yr · 39% admit
Illinois College
Private UniversityJacksonville, IL · $38,676/yr · 78% admit
Judson University
Private UniversityElgin, IL · $31,360/yr · 48% admit
Lewis University
Private UniversityRomeoville, IL · $39,200/yr · 71% admit
McKendree University
Private UniversityLebanon, IL · $34,740/yr · 72% admit
Olivet Nazarene University
Private UniversityBourbonnais, IL · $38,900/yr · 56% admit
Principia College
Private UniversityElsah, IL · $34,680/yr
Quincy University
Private UniversityQuincy, IL · $37,140/yr · 51% admit
Roosevelt University
Private UniversityChicago, IL · $21,315/yr · 97% admit
Dominican University
Private UniversityRiver Forest, IL · $38,978/yr · 90% admit
University of St Francis
Private UniversityJoliet, IL · $38,110/yr · 65% admit
Saint Xavier University
Private UniversityChicago, IL · $37,940/yr · 84% admit
Anderson University (IN)
Private UniversityAnderson, IN · $37,240/yr · 79% admit
Grace College and Theological Seminary
Private UniversityWinona Lake, IN · $31,200/yr · 82% admit
Huntington University
Private UniversityHuntington, IN · $31,870/yr · 76% admit
University of Indianapolis
Private UniversityIndianapolis, IN · $37,200/yr · 67% admit
Indiana Institute of Technology
Private UniversityFort Wayne, IN · $31,361/yr · 70% admit
University of Saint Francis-Fort Wayne
Private UniversityFort Wayne, IN · $36,460/yr · 96% admit
Saint Mary-of-the-Woods College
Private UniversitySaint Mary of the Woods, IN · $35,270/yr · 72% admit
Saint Mary's College
Private UniversityNotre Dame, IN · $53,230/yr · 76% admit
Trine University
Private UniversityAngola, IN · $36,560/yr · 85% admit
Briar Cliff University
Private UniversitySioux City, IA · $36,956/yr
University of Dubuque
Private UniversityDubuque, IA · $42,095/yr · 89% admit
Mount Mercy University
Private UniversityCedar Rapids, IA · $40,878/yr · 83% admit
Saint Ambrose University
Private UniversityDavenport, IA · $36,658/yr · 77% admit
Benedictine College
Private UniversityAtchison, KS · $36,350/yr · 98% admit
Bethany College (KS)
Private UniversityLindsborg, KS · $33,000/yr · 56% admit
Free with Modern States
Sign up free at modernstates.org, complete the course, and get a voucher covering the $97 exam fee.
modernstates.orgCLEP Principles of Marketing
3 credits · Business & Marketing
$1,703
saved
Field of Study
Business & Finance
CIP Code
52.1401
Accounting
Financial accounting and auditing. Prepares students to practice the profession of accounting and perform related business functions. Coursework covers accounting principles and theory, managerial and cost accounting, budget control, tax accounting, auditing, reporting and statement analysis, business information systems, and professional standards and ethics.
Accounting & Finance
Combined degree covering financial accounting, managerial accounting, auditing, taxation, and corporate finance. Common preparation for the CPA and CFA, though neither is earned with the degree alone — CPA education and experience requirements are set state by state, with some states requiring 150 semester hours, and the CFA charter adds three exam levels plus 4,000 hours of qualifying work experience.
Accounting Technology & Bookkeeping
Applied accounting and bookkeeping — recording transactions, payroll, accounts payable and receivable, and accounting software. Awarded mainly as a certificate or associate degree at community and technical colleges, and distinct from the four-year Accounting degree, which is the starting point for CPA licensure — CPA licensure additionally requires passing the CPA Exam plus either 150 semester hours and one year of experience or a bachelor's degree and two years of experience, depending on the state. NCES CIP 52.0302 "Accounting Technology/Technician and Bookkeeping".
Actuarial Science
Combines mathematics, statistics, and financial theory to assess risk and uncertainty. Direct path to actuarial exams (SOA/CAS). Offered as a standalone degree at top programs.
Applied Mathematics
Mathematical modeling and quantitative methods applied to real-world problems in finance, science, and engineering.
Business Administration
General business management. Prepares students to plan, organize, direct, and control the functions and processes of a firm or organization. Coursework spans management theory, human resources management and behavior, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision-making.
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