GraduateSmart
GraduateSmart
Plan and direct marketing campaigns to generate interest in products and services.
$81,900
Lower reported wage
$161,030
Median
$239,200+
Upper reported wage
Annual U.S. salaries. Actual pay varies by location, employer, and experience. The lower and upper figures do not represent starting and senior salaries.
The + marks a legacy BLS reporting threshold: the upper wage is at least $239,200, not an exact maximum.

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Create free account →BLS does not identify a universal license for marketing managers. Related work experience is a typical requirement; individual employers may set additional expectations. [1]
Search CareerOneStop by occupation and state, then confirm the rules with the issuing agency. Coverage is incomplete; an empty result does not mean no license is required.
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modernstates.orgCLEP Financial Accounting
3 credits · Accounting
$1,703
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CLEP Principles of Management
3 credits · Business Management
$1,703
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CLEP Principles of Marketing
3 credits · Business & Marketing
$1,703
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CLEP Introductory Business Law
3 credits · Business & Law
$1,703
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Optional skills training related to this career. Check prerequisites and enrollment terms.
U.S. career guide. Program, employer, and state requirements can differ.
BLS 'Marketing Managers' (11-2021). Median $161,030; 6.9% growth. The same SOC also covers Brand Strategist. 90th percentile top-coded at $239,200.
Illustration: AI-generated image · Illustrative scene
Internships and trainee or mentoring roles can build experience. Ask each employer whether a placement is paid and what responsibilities it includes. [1]
Compare degree tuition after aid, internship pay, research and analytics training, and any optional graduate-school costs.
Planning questions: request a written estimate from each program or sponsor. A total cost has not been verified here.
A related major can be preparation; it does not by itself qualify you for the career.
Study demand and customers, shape marketing strategy, coordinate campaigns and pricing work, and evaluate results with product and sales teams. [1]
Marketing managers work in offices across professional services, finance, information, wholesale trade, and other sectors; some visit clients. [1]
Most work full time; campaign launches and deadlines can mean more than 40 hours a week. [1]
The job balances creative decisions, data, budgets, stakeholders, and deadlines; performance pressure may be high. [1]
Managers may lead larger teams or broader strategy after demonstrating results; some employers prefer graduate study for senior roles. [1]
These are possible directions. Promotion timing and pay depend on the role and employer.
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